Barnes and Noble Outdoor Advertising Banner

These appliqued banners were made for Barnes & Noble's Manhattan flagship store. You will notice that the top of the banner is angled to match the angle the pole. This differentiates the banner from a flag. A custom flag installed on the pole in this photo would be rectangular in shape (no angle on top) because flags are expected to wave in the breeze; whereas a banner is expected to move somewhat, but remain open and readable. This is why most flag designs are very simple -- a logo or seal of some kind, a simple bold message.

You will also notice the wind vents (or wind slits) in the banner. These are not really considered to be design elements. We place them as unobtrusively as possible. For larger banners they are necessary to reduce the force that the wind exerts on a banner, which can be quite great, depending on the location.

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