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Banners that are used to cover up barricades, scaffolds, barricades and other construction barriers fall under the category of 'construction banners'. Often when a business or location undergoes renovation or construction barricades are placed around the area where the work is being done.
Instead of these barriers being a public eyesore, many companies turn those barricades into advertising space by using banners. In some cases the scaffolding may even block out the storefronts of local businesses. In those cases a smaller contruction banner can be used to advertise the location of the affected business.